Simon Russell joins the blowUP media Group Management board

It is with great pleasure to announce that blowUP media UK Managing Director, Simon Russell has joined the blowUP media Group Management board with immediate effect. Simon will join the Group Management board in the role of CPIO (Chief Process Innovation Officer). He joins the board alongside Ernst Vos (CCO), Nils Nerkamp (CFO) and Katrin Robertson (CEO).

Simon started his career at Carat Business in 2000, he became Group Account Director at Kinetic Worldwide and spent 10 years managing the OOH business for MEC. Simon has been with blowUP media for over 7 and a half years, having joined the company in 2014 as Sales Director, before becoming Managing Director in 2018.

With his media knowledge, experience and very broad business network, Simon has successfully grown and established blowUP media as an extremely well known and serious player in the OOH industry.

blowUP have an ever-changing way of working, especially with the extension of our digital portfolio and the increase in mobile working. Therefore, there is a growing need to upgrade, innovate and implement new internal processes to adapt to our new ways of working. New processes and tools are becoming increasingly important for our day-to-day work, and will allow blowUP to work more efficiently, flexibly and react quicker.

We congratulate Simon on his new role and wish him luck with his new challenge.