Stand Out in St Andrew Square During the World’s Largest Arts Festival
02.07.24
blowUP media recently launched the prestigious St Andrew Square Giant Poster, located at the East End of George Street. The square is characterised with pubs, restaurants, and luxury shops such as Harvey Nichols and is in close proximity to Waverly Station, Edinburgh’s central railway station. Since 2014, the square has become a prominent Edinburgh Fringe Festival venue, drawing huge crowds each year.
The Edinburgh Fringe Festival is the world’s largest arts festival, a true celebration of creativity and culture. From August 2nd to 26th, the city of Edinburgh transforms into a vibrant hub of artistic expression, hosting performers and artists from around the globe. With offerings ranging from theatre and comedy to dance, music, and spoken word, Fringe caters to every taste and interest.
In 2023, the festival saw participation from nearly 170 countries, with over 2.4 million tickets issued. It is one of the biggest global ticketed events, surpassed only by the Olympics and the World Cup. This year promises to be even bigger and better, attracting a diverse audience of performers, visitors, creative producers, and media scouts searching for the next big talent.
St Andrew Square is one of the central locations for Fringe, creating an old-school festival atmosphere with delicious food stalls, quirky bars, and exciting entertainment tents. The square is a bustling epicentre of activity and being live on our Giant Poster during this period ensures brand visibility to huge crowds of festival goers every day.
With thousands of people traveling into the capital over the festival period, there is a significant increase in spending by both locals and visitors. From 2015 to 2022, spending increased by 51% (£85 million) on accommodation, 25% (£42 million) on food and drink, and 19% (£31 million) on shopping. This provides opportunities for a plethora of brands to tap into the spending and receptive mindset of festival goers while enjoying the event.
Our St Andrew Square Giant Poster will be impossible to miss by everyone in the square and will be visible throughout this world-renowned event that celebrates creativity and culture. The Edinburgh Fringe Festival offers brands an unmatched platform to connect with a diverse, engaged, and receptive audience. Don’t miss out on this opportunity to maximise brand visibility during the biggest arts festival in the world.
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