Vertical Garden
GreenUP Your Campaign
Our Vertical Gardens, “The Green” collection, are the most innovative and sustainable locations in our portfolio. With 8 Vertical Gardens already across Germany, The Netherlands and Belgium, we have now launched the first UK Vertical Garden, marking a huge milestone.
Vertical Gardens not only help tackle climate change, but also deliver high impact advertising campaigns, with the creative space being bordered by a collection of colourful, luscious plants.
The Green – A40 Hanger Lane
As part of blowUP media’s sustainability pledge, a key focus area was to install the UK’s first dedicated and permanent Vertical Garden advertising space. The ambition was to ensure this groundbreaking sustainable site was in an area of high pollution, where the impact of a vertical garden would be greatest.
Among the most polluted areas of London, Hanger Lane has long been notorious for it’s poor air quality. A busy vehicular route frequented by over 110,000 cars a day, generating high volumes of CO2, this was the perfect space to fight pollution.
The banner will be surrounded by a 150m2 Vertical Garden and will be made up of 6,000 plants, removing approx. 345kg of CO2 each year. This in turn will produce approx. 255kg of oxygen a year.
The Benefits of our Vertical Gardens
Vertical System
The wall is made from two layers of capillary matting (made from recycled clothes which do not rot).
Slits are cut into the outer felt and plants are tucked into them, stapling the opening to anchor the plants.
With this system plants don’t need soil to grow, they just need somewhere to anchor their roots and to receive water and nutrients. The recycled clothes felt replaces the soil and nutrients can be provided by the automatic irrigation system.
