About blowUP media


blowUP media


blowUP media, a member of the Ströer Group, has pioneered the Giant Poster business in Europe over the past three decades by giving the world’s biggest brands the opportunity to reach their audience with big, bold, compelling outdoor advertising messages.


The blowUP media story


We created the Giant Poster in 1992, at a time when large format outdoor advertising generally meant billboards. However, we wanted to create something larger than a billboard, to deliver even more impact.

Our Giant Posters offer large-format outdoor advertising space, from 100 to 17,300 square metres. These Giant Posters reach target groups with enormous, attention-grabbing imagery.

As we have expanded our reach across Europe, developing sites in new cities each year, we have also grown our OOH portfolio. We now operate digital screen networks in shopping centres across every major city in the Netherlands. Meanwhile, still dominating major city centre locations with Giant Posters in Germany.

No matter what the format, we always deliver impact, to those hard to reach audiences.


The blowUP group


You can find blowUP media campaigns in major cities across Europe. From Madrid to Munich we have created amazing Giant Poster campaigns for most of the World’s largest brands. From industries such as FMCG, technology, automotive, sports and events, film and television to fashion and beauty – we have worked across every sector.

We have offices in the UK, Germany, Netherlands and Belgium and can deliver international campaigns in a wide range of major European cities.