This particular campaign, the launch of 6 Underground, made an impact on the densely populated city of Manchester on blowUP media’s Manchester Central Giant Poster in December of 2019. This roadside site is extremely popular, and on a daily basis will be seen by an audience of 85,715 shoppers, tourists, and business workers each day.
The final image was the perfect synergy of a special effect movie and special effect advertising. As a result of these highly effective creative elements, people passing by would stop to take photographs of the banner, share and discuss with friends, or simply to admire the creative visuals. The campaign managed to stand out in this bustling location at one of the busiest times of the year. The overall campaign deployed by Netflix meant that 83 million subscribers watched the film in the first 4 weeks of its release, making it one of their most successful movie releases to date.