Utilising the advertising space on blowUP media UK’s Bristol Temple Meads banner, Bristol City Council were able to display a crucial message to raise the profile of Bristol Fostering.
The Temple Meads banner is highly visible to over 65,000 people driving into the centre of Bristol on a daily basis – meaning this vital message was seen by over 1.8m people during the month-long campaign.
The campaign had a huge response, with many Bristolians recalling seeing the campaign.
From January until the end of March, there were 125 enquiries about fostering, a huge increase on previous months.
For comparison, they had only received 163 enquiries from March 2022 to January 2023. This demonstrated the impact this campaign had.