Bristol City Council, Fostering – Case Study
Temple Meads, January 2023
Who – Bristol City Council
Nationwide there has been a huge reduction in people wanting to foster children since the start of the pandemic. Struggling to find foster carers to look after children and young people in care, Bristol City Council needed to share their crucial message to the people of Bristol, to encourage more people to foster children.
Where
Utilising the advertising space on blowUP media UK’s Bristol Temple Meads banner, Bristol City Council were able to display a crucial message to raise the profile of Bristol Fostering.
The Temple Meads banner is highly visible to over 65,000 people driving into the centre of Bristol on a daily basis – meaning this vital message was seen by over 1.8m people during the month-long campaign.
Result
The campaign had a huge response, with many Bristolians recalling seeing the campaign.
From January until the end of March, there were 125 enquiries about fostering, a huge increase on previous months.
For comparison, they had only received 163 enquiries from March 2022 to January 2023. This demonstrated the impact this campaign had.
