In 2019, the brand made history by partnering with the LGBT Foundation and seven of the UK’s best drag acts to launch their campaign ‘Drag Cleans’.
In August 2019, blowUP media welcomed drag queen Frieda Slaves to the Fulham Church Giant Poster. By choosing St Johns Church, method and blowUP media were supporting the local community to assist the ongoing restoration works of the church.
To kickstart their campaign, method and the LGBTQIA Foundation created a fabulously fun and frantic cleaning-inspired lip sync battle, which was promoted across all media channels. Methods challenge was set to get the UK to expand their knowledge and understanding of LGBTQIA communities and embrace freedom of expression and diversity.
The yearlong partnership aimed to challenge stereotypes and fundraise for the LGBTQIA volunteering programme. Therefore, creating a stunning special build advert that was certain to turn heads and catch eyes with all of its unique and exciting features. The 2D cut-outs and shimmer effect in the sunshine made a stunning and memorable campaign, as well as raising awareness in social culture.