Their out of home campaign was all about making a huge impact all across the country to ensure that passers-by remembered the Brew City brand. They did this by booking three high impact city centre Giant Poster locations; Great Eastern Street, London; Princes Street, Edinburgh; and The Piccadilly, Manchester.
The creative featured a black background with one of the products alongside the strapline ‘It’s beer munch’ making it very simple and clear that this was a new line of snack foods, that are ideally eaten alongside a beer. The featured Brew City packaging helped to introduce the product as an exciting and more premium frozen food option that could compete with takeaway food.