In order to expand their reach, Deliveroo targeted 7 major UK cities, dominating in 8 different key locations. Deliveroo advertised on 6 Giant Posters; Brighton Church, Corn Street Bristol, Holiday Inn Liverpool, Paradise Circus Birmingham, Exchange Square Manchester, and City Square Leeds. This was in addition to digital activity on blowUP media’s Supermotion screens in Leeds and Cardiff.
By creating a localised campaign in each city, the adverts featured a variety of delicious fast-food products, popular in each area. The bold and colourful artwork with the mouth-watering food imagery was sure to make it a memorable campaign in each location.