Campaign of the Month – October 2022

AC Milan at BOXPARK Wembley

Last month, BOXPARK Wembley hosted 2000 AC Milan fans and AC Milan legends Alessandro Nesta and Daniele Massaro for one night only ahead of the AC Milan v Chelsea match. For this one night, we worked closely with AC Milan to provide an incredible display across our banners to perfectly encapsulate the energy and atmosphere of the event

Turning this project around for one day only was definitely a challenge but our efficient and close-knit team were able to deliver the campaign seamlessly. In just one day, the campaign was seen by thousands, not only in the venue but also on social media with the event going viral across many accounts including AC Milan’s socials.

This isn’t the first time that our banners have had a huge impact on a sell-out event at BOXPARK Wembley, with their weekly Tuesday quiz being a sell-out for the last few months. BOXPARK is the venue for entertainment with their celebratory scenes becoming viral sensations. And now with the World Cup coming up, BOXPARK Wembley will be heaving most nights, even England footballer Jack Grealish when asked where he would be watching if he wasn’t playing said “I think I’d be at BOXPARK. I’ve seen a few videos of that, and it looked unreal”.

This campaign was hugely rewarding and was amazing to see it all come together, this wouldn’t have been possible without the seamless communication and ownership with AC Milan. I look forward to more exciting campaigns like this one!

Grace Jennings, Account Executive