Campaign of the Month – September 2022

H&M – Brasserie Hennes with Naomi Campbell

This Paris Fashion Week, you won’t only be finding Naomi Campbell on the runway but also at Brasserie Hennes!

Our campaign of the month for September is for H&M with the7stars and Kinetic London. H&M’s latest campaign for AW22 is based around a new short film on Brasserie Hennes, an imaginary, Parisian restaurant. Launching in time with Paris Fashion Week, it’s no surprise the face of the campaign is fashion week’s favourite Naomi Campbell.

After hearing of the campaign, we knew that a campaign with such huge names would need a selection of our huge, iconic banner sites – Brick Lane and Manchester Central. Brick Lane provided the perfect canvas to section the creative whilst maintaining its simplicity, synonymous of all H&M’s advertising campaigns. Our Manchester Central site was the ideal site to elevate the campaign with a special lighting effect. Brasserie Hennes was lit up in bright red lighting, illuminating Manchester’s Piccadilly Gardens – adding to our impressive portfolio of special builds here at blowUP media.

Working closely with the7stars and Kinetic London, our banner’s insured the campaign was seen by over 1.5 million people over the 2-week period.

It was great to work with the7stars and Kinetic London on this campaign and a pleasure to be a part of a campaign starring an icon for breaking down boundaries within the fashion industry.

Ollie Hyne, Account Director