Campaign of the Month – August 2022
beats by Dre – kim X beats
Keep up with Kim Kardashian and her collaboration together with Beats by Dre!
Working closely with the Talon Havas Team, when we heard about the collaboration between one of the most superior music tech brands and the billionaire fashion icon Kim Kardashian, we knew we’d have the perfect site to elevate the advertising campaign.
In August, tech met fashion when Beats and Kim Kardashian joined forces to collaborate on a new wireless earbud collection. These headphones combine cutting-edge technology with the signature neutral aesthetic of Kim Kardashian’s brand. The neutral colour palette instead of the generally louder, stand out colours of earphones complements individual complexions.
The fashion-forward and creative target market of Brick Lane and surrounding Shoreditch areas was an ideal fit for the special edition Beats Fit Pro earbuds appealing to people equally passionate about fashion and music. Our Brick Lane site provided the perfect 3-face canvas to section the creative whilst maintaining its aesthetically pleasing design mimicking that of the product.
This campaign at our Brick Lane site would have impacted over 319,000 people over the 2-week period, not forgetting the thousands of impressions on our socials. For someone who’s received their fair share of stick as a reality star, the public seem to love Kim Kardashian as an entrepreneur.
It was a pleasure working with Havas and Talon on this campaign – I am looking forward to see what other entrepreneurial ventures Kim has in store for the future and continue to see more inclusive campaigns.
Olly Sheridan, Account Director
