At three times the size of a standard billboard, Giant Posters are key to any brand building campaign. Always strategically positioned in the heart of major cities, these large format banners deliver on length of visibility and scale.
Giant Posters have always been perceived as a premium offering. This is due to their sheer size and the status of the brands most commonly advertised. Our very own research has shown a 27% increase brand perception when advertised on our Giant Poster sites. It is known within the OOH industry that premium sites that deliver on size and scale generate stronger emotions among audiences. Additionally, they are much better encoded into memory.
For over 30 years, blowUP media have brought an abundance of campaigns to the market for some of the largest brands in the world across a multitude of sectors. It is the fact that these large format outdoor advertising banners are able to deliver such impact through sole ownership of the location.
Our market leading status is down to having Giant Poster sites in every major UK city. These sites are always located in the most populous and interesting areas within each city.
All of our Giant Posters offer something different and we want to help brands optimise the creative space on our banners. For guidance on colour, layout and standout design, plus support from our Graphic Design team, explore our Creative Best Practice Guide.