Creative Capabilities

Our digital screens offer two main capabilities for brands to utilise in their campaigns:

Full Motion – Fully animated creatives using the entirety of the screen to bring campaigns to life.

Dynamic Copy – Update messages in real-time to respond to current events and stay timely.

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Full Motion

Maximise the impact of advertisements by adding full motion. Our screens transform static messages into animated experiences that capture attention and engage viewers. Full motion creatives not only increase brand awareness but also ensure advertisements stand out in a crowded media landscape.

Back in 2023, Netflix promoted their new film ‘The Kitchen’, with a full length trailer that captured the attention of the audience entering BOXPARK Croydon. The 20-second video showcased a dystopian future London and directed onlookers to the streaming platform. As BOXPARK is situated right outside East Croydon Train Station, the trailer strategically captured the attention of individuals embarking on long train journeys.

Available on all of our DOOH screens.

Dynamic Copy

Keep advertising relevant with dynamic copy. By tailoring messages to real-time events, campaigns can resonate with audiences on a deeper level. Examples include adjusting ads based on weather changes, time of day, or user-generated content. Relevant and timely campaigns are more memorable and effective, driving higher engagement rates.

In June 2023, Netflix leveraged our Cardiff Super Motion screen for their new Black Mirror series. They used dynamic copy to create personalised ‘…is Awful’ posters, allowing people to upload their photos and become part of the campaign. This innovative approach generated significant earned media and went viral online, showcasing the power of dynamic copy in driving engagement and brand visibility.

Only available on our Super Motion Screens.