The Green – A40 Hanger Lane X Hive

blowUP media has partnered with Hive, the smart home technology brand, to showcase their latest campaign on the UK’s most sustainable banner, The Green – A40 Hanger Lane. The collaboration highlights the synergy between Hive’s green brand messaging and the A40 Hanger Lane’s sustainable innovation.

Hive, part of the British Gas family, offer smart home solutions that help customers manage and reduce their energy consumption. Their campaign, “Power is Getting Energy Companies to Pay You”, highlights how users can be rewarded for reducing peak-time energy use, ultimately saving money while supporting greener power.

The Green – A40 Hanger Lane provides the perfect platform for this message. Located on a major route into Central London, it has a huge vehicular audience of 110,000 cars per day. While this ensures high visibility, it also highlights the area’s pollution challenges.

As spring arrives, the 150m2 Vertical Garden surrounding the advertising space thrives, actively improving air quality. With 6,000 plants, it absorbs approximately 1.3t of CO2e annually, generating approximately 0.36t of oxygen in return.* This is a testament to blowUP media’s ongoing commitment to sustainability.

By combining impactful advertising with real environmental action, blowUP media are setting a new benchmark for brands looking to make a lasting impression while promoting sustainability.

*Binding t CO2e per year/ Production of t O2 per year is scientifically modelled data provided by natureOffice