Actimel - Holiday Inn & Curtain Road

Technique: Layered printing technique

Objective: Actimel wanted to use outdoor advertising to show the effect that winter has on posters (cold, frozen, falling apart) and in turn get people thinking about the effect that winter has on their body.

Outcome: To achieve this, they placed a banner on our Liverpool St and Curtain Road sites. The banner went live with half of it showing as a rusty building and the other half showing the text ‘imagine what it can do to your body’ and the Actimel bottle.

The additional panel that says ‘if winter can do this to a poster’ was added over the panel using Velcro and bungee leads. This allowed for the panel to stay securely fastened (Velcro) as well as natural movements (bungee leads). More importantly, it created the look that the banner had fallen down and folded itself – allowing Actimel’s key message to be achieved.

Lead-time: 6 weeks

Velo - Kingsland Road

Technique: 3D build

Objective: Velo wanted to bring their tagline of ‘you can enjoy Velo anywhere’ in an area targeting a key nightlife audience in the heart of Shoreditch.

Outcome: To support this we created a 3D build of their recognisable tub, showing that Velo can be enjoyed anywhere! Even upside, even on this banner. The tin was 3.8m in diameter and weighed 225kgs.

Lead-time: 8 weeks

Dreamie's - Kingsland Road

Technique: 3D build

Objective: Dreamies brand focus was to showcase the Dreamies product as being a number one choice for cats.

Outcome: The final result was 27 x 3D cats walking along the top, sides and centre of the banner.  This created the idea that cats from all over Shoreditch had been desperate to reach the site to have a taste of a Dreamies treat. The cats were 46cm in height and weighed about 2kg per cat.

Lead-time: 10 weeks

28 Years Later - Manchester Central

Technique: 3D build, 2D cut out and halo lighting

Objective: Sony wanted to bring a piece of the long awaited 28 Years Later film to life to create a buzz around the film launch.

Outcome: The iconic skull tower from the film was brough to life through the use of an 8m skull tower, 2D cutout with red halo lighting (3m in diameter) and 3D lettering (75mm deep) for the film title.

Lead-time: 10 weeks

Asahi - Putney High Street +

Technique: ​UV Paint​

​Objective: ​Asahi wanted to embrace the neon lights attributed with Japan as part of their Super Crisp. Super Refreshing. Campaign targeting consumers in pubs and bars.​

​Outcome: ​Wanting to illuminate the bustling streets of London, we used UV paint to create a neon glow on the creative. This produced a visually striking banner that brightened up Shore ditch Crossroads, Putney High Street and Kingsland Road, making the Asahi the centre of attention in all of these lively locations.​

​Lead-time: ​4-6 weeks

Blu Vape - Kingsland Road

Technique: ​2D & 3D​

Objective: ​Blu Vape wanted to showcase their new and improved 1000 puff vape and target the busy Shoreditch audience and nightlife.​

Outcome: ​Wanting to capture the attention of those in Shoreditch we produced an eye catching 5.6m 3D vape. The build also included a 2m 2D cutout with 3D lettering, marking a milestone for blowUP showcasing 2 special elements on Kingsland Road.​

​Lead-time: ​6-8 weeks

Disney + - Spitalfields​ Market

Technique: ​3D Lighting Effect​

​Objective: ​With the release of the brand new Disney+ series Renegade Nell, Disney wanted to create a memorable campaign to capture the audience’s attention.​

​Outcome: ​To support this new release, we created this spectacular special build on our Giant Poster in Spitalfields Market. This special build contains 3D lettering and captivating lighting effects that shine both day and night. ​

​Lead-time: ​10 weeks

Redfall – The Holiday Inn

Technique: UV Paint

Objective: Bethesda wanted to generate buzz around the release of their new first-person shooter game, Redfall.

Outcome: We crafted a highly detailed mural that vividly brought the game’s characters to life. To enhance the atmospheric tension, UV paint was applied to the Redfall logo, creating a haunting, red glow as dusk fell. The mural transformed the streets of Liverpool, immersing passersby in an eerie ambiance perfectly aligned with the game’s dark and mysterious tone.

Lead time: 6 weeks

Inch’s Cider – Kingsland Road

Technique: Living Wall

Objective: As part of their “Take Home a Piece of Nature” campaign, Inch’s Cider launched a competition offering house plants as prizes. They aimed to go beyond traditional banners by promoting their commitment to sustainability in a more impactful way.

Outcome: We designed and installed a vibrant living wall, featuring a variety of plants sustained by an integrated irrigation system for the month-long campaign. Located on one of Shoreditch’s busiest streets, the living wall not only enhanced air quality by absorbing pollutants but also stood as a symbol of sustainability.

Lead time: 10 weeks

Volvic – Kingsland Road

Technique: 3D build

Objective: To celebrate Volvic’s launch of their Touch of Fruit they wanted to ‘make the unseen seen’ (the fruit flavour in the sparking water) and use a high impact engaging creative solution to reveal their bold and energetic flavour full world.

Outcome: To support this concept, we created a 3D can of Volvic’s Touch of Fruit brand allowing Volvic to highlight its unique and irreverent flavour by making their brand, larger than life!

Lead-time: 6 weeks

Arla Cravendale - Brighton Church

Technique: 1:1 Extension and QR code

Objective: Cravendale wanted to highlight their unique selling proposition that its milk stays fresh for 7 days once opened.

Outcome: To support this proposition Cravendale extended their creative onto the banners 1:1 space allowing the campaign’s AR element (QR code) to be large enough to access for passersby.  This extension also allowed the campaign to make a bigger impact and focus on its heavenly presence.

Lead-time: 4-6 weeks

Smarty (3mobile)- Leeds Call Lane

Technique: 1:1 Extension

Objective: Smarty wanted to play on the flexibility of their sim plans by creating a campaign that stretched outside of the normal parameters of a site.

Outcome: Smarty extended their creative into the 1:1 area that surrounds the banner. This allowed the creative to stretch across the banner and surrounding space allowing for a stretched look. Creating a fun story around Smarty’s flexible sim plans.

Lead-time: 4-6 weeks

Velo - Manchester Central

Technique: 3D Build

Objective: Velo wanted to highlight how the icy fruit flavour of their product breaks free after the burn.

Outcome: To support this, we created a 3D build tin that is bursting through ice and is surrounded by 3D pieces of ice. The ice compliments the idea of the burn and the icy fruits breaking free – allowing the flavours to the pouches to come to life on the banner. The tin is 230 kg and 5m in diameter, this large size allowed Velo to create a wow moment for their brand.

Lead-time: 9-10 weeks

HSBC – Spitalfields Activation

Technique: Experiential

Objective: In 2022 HSBC were looking to create impact through activating a special build campaign which would highlight the impact of financial abuse and how HSBC supports this issue.

Outcome: We proposed a ‘live performance’ of someone being controlled by strings at Spitalfields Market. This turned into an eye-catching experiential activation which audiences were able to engage with.

Lead-time: 6 weeks