Average daily footfall
Impressive BlowUP in Essen’s city centre, located on Schützenbahn, one of the inner city’s most important arteries. Schützenbahn connects Viehofer Platz and the city’s main station. Viehofer Platz boasts numerous cafés, restaurants, bars, nightclubs and the GOP theatre, and is at the start of a pedestrian area that features countless stores and retailers. The adjacent traffic lights cause frequent tailbacks, guaranteeing long viewing times. The Limbecker Platz and Rathaus Galerie shopping centres are in the immediate vicinity. With 70,000 square metres of retail space and more than 200 shops, Limbecker Platz is one of the largest city-centre shopping malls in Germany. A second BlowUP (Viehofer Platz, Innenstadtring) on the building, which is visible to traffic traveling along Innenstadtring, can also be booked to round out the campaign.