The Square – Köln Neumarkt

Our Digital Screen "The Square" at Cologne’s Neumarkt – one of the city’s most central and vibrant squares – brings together mobility, shopping, and urban life. Whether by car, tram, or by foot, thousands of Cologne residents pass the screen every day on their way to work or university, between appointments, or while heading into the city center to shop, for instance, at the nearby Schildergasse. A high-traffic tram stop is located right in front of the site; for those waiting there, the screen is impossible to miss and offers optimal contact quality. At Neumarkt, brands connect with young, urban target audiences who are in wait, walk, or drive modes – making them attentive and receptive. The screen offers brands the full power of Digital Out-of-Home: flexible campaign delivery with direct visibility for road traffic and high awareness among pedestrians – at exactly the right moment.