The North Mile Stairs

Make a brand statement in shopping mall Hoog Catharijne, the busiest retail hub in the Netherlands, with full wrapping of the Stairs. This location concerns the North side, but can be combined with the South side. The 'Stairs' are a huge eye-catcher that passers-by cannot ignore, especially in combination with stickers on the walls. Upon arrival on the first floor, a matching digital campaign on the screen reinforces The North Mile; the perfect complement to this brand experience.