19,655
Average daily footfall
Our 268sqm Princes Street Giant Poster is the most dominant banner positioned on Edinburgh’s main shopping street. This prime location is a hub for luxury retail, located near Multrees Walk, Edinburgh’s premier luxury shopping destination, home to Scotland’s only Harvey Nichols, Louis Vuitton, and a range of other exclusive fashion brands. Another key shopping destination is St James Quarter, a renowned complex offering world-class retailers, upscale bars, restaurants, and entertainment.
Princes Street is vibrant all year-round, with the scenic Princes Street Gardens hosting summer events that draw large crowds. As winter approaches, the street transforms into a festive wonderland with its bustling Christmas markets, offering an ideal seasonal outing. Located only 0.1 miles from the impressive Giant Poster is Waverley Station, the key transport hub for commuters and visitors entering Scotland’s historic capital.