Motion Cube - Berlin Marathon Edition

Shopping meets marathon fever: innovative, digital and right at the point of sale in the shopping centre, directly on the BMW Berlin Marathon route, one of the world’s biggest marathons. The 39m² Motion Cube displays 360° content across four seamlessly integrated screens for spectacular brand presentations. On top of that, brands can reach a lifestyle-oriented target audience of shopping and sports fans with immersive 3D content at eye level. The Mall of Berlin is one of Berlin’s largest shopping centres. Located opposite the Bundesrat and not far from Potsdamer Platz, 200 diverse shops create a high-traffic environment for local shopping enthusiasts and international visitors. Around the Grand Slam of Marathon Runs on 27 September, more than 1 million sports enthusiasts will also create a unique, magical atmosphere.