38,409
Average daily footfall
South Mile is a striking 39m² screen in Hoog Catharijne, positioned directly above the South Passage and running parallel to North Mile. The screen reaches an average of 30,000 visitors daily and is visible to shoppers, students, tourists and business visitors alike. The South Passage is a high-footfall route connecting Utrecht Central Station with the city centre, leading directly to the well-known Vredenburg Square. The screen is clearly visible from the staircases, and when combined with wrapped staircases, it creates a powerful and highly visible brand presence. South Mile ensures your message stands out in the vibrant and dynamic environment of Hoog Catharijne.